QR codes (also called quick-response codes) are like barcodes, but they’re made to be scanned by a cell phone camera. They’re used by businesses today in all kinds of ways—from marketing to creating a seamless payment experience.
The beauty of QR codes is that they can be used for a variety of purposes. And because we love helping our customers and readers be more engaging with their digital signage, we’re going to walk you through some of the most common ways to use them.
Let’s start with…
1. QR Code Website Links
With a QR code, you can send people to your home page or to a specific product page based on which code they scan. This is a great way to connect people with deeper information on your brand and products. You can even add a video that shows off your latest product in action.
2. Sell More With Special Offers
You can use QR codes to send visitors coupons, exclusive offers, upsell options, or rewards programs to get them to buy now and buy more.
Essentially, you just have to figure out what sort of incentives will work best at making your visitors want to whip out their phones and scan the code. Discounts are an obvious choice, but if you have something unique in your product line? Then you might want to offer an exclusive deal on that one product—not only will your customers be getting a sweet deal on something cool, but they’ll also be getting it before anyone else has access.
3. Show Social Proof
Customers are always looking for reassurance that they’re making the right purchase. In fact, did you know that 84% of consumers trust online reviews as much as personal recommendations?
So how can you give customers their confidence that your product is the right one and make them feel good about their purchase?
One way is with social proof. Social proof is a psychological phenomenon where people assume that if other people are doing something, it must be the right thing to do.
How does social proof help your business? Well, for one, it can increase sales by more than 44% according to one survey, which is a huge bump!
So how do you get social proof for your business? And how do you share it with your customers? One way is by linking a QR code in your digital signage to social proof. You can link to testimonials, user reviews, user-generated content, or case studies—all of which can help convince potential customers that your product or service is excellent.
Event registration forms and surveys.
4. Video Guides and How-To’s
People love to see products in action, but you can’t usually demo all your products every day. So why not put your product front and center on their phones with premade video demos?
With a QR code, you can give people instant access to videos of your product in use, not only your company demos but also user-created videos. When visitors see how easy it is to use, and how well it works, they’ll lose their buying hesitation.
It’s like those knife sellers at trade shows: they have nearly 100% conversion rates because no one can resist watching the blade slice through a tomato.
5. Contests and Prizes
If you’re looking for a way to get your business in front of new customers, contests are the way to go! And with a QR code in your digital signage, it’s easier than ever before.
People love to win things. If you make it easy, people will rush to sign up for your contests so they can win prizes. With a QR code in your digital signage, you can quickly send people to a contest signup form they can fill out on their smartphone. As a bonus, when people sign up for your contests, they are also joining your list so you can easily reach out to them with future offers at no cost to you.
Getting Started with Digital Signage QR Codes
QR codes are an excellent way not only to bring people to your store, restaurant, business, or website but to increase conversions and sales from people who see your signage.
So you’ve decided that digital signage is the way to go, and now you’re ready to take the next step. You’ve got a lot of options, but let’s start with an easy one: choosing your software.
Now, if you’re like most businesses, you’re already using—and have a team of experts on—Microsoft PowerPoint. We think it’s the best. That’s why we’ve designed a tool for PowerPoint called DataPoint that lets you quickly and easily generate QR codes from your digital signage that can lead to URLs, product details, contests, quizzes, feedback forms, how-to videos, and much more!
All you need to do is choose our DataPoint software—something we’re happy to help you do—and then watch as your sales skyrocket and your customers just keep coming back for more.
Contact us if you have questions about setting up your digital signage and QR codes!