Restaurant digital signage is one of the most powerful and most cost effective ways to promote your restaurant and engage your patrons.
If you’re looking for a way to get more people in your doors, or if you’re just looking for a way to get them to order more food and drinks, restaurant digital signage might be exactly what you need.
The digital signage market is estimated to be $25 Billion in 2022 and is projected to grow at a compound annual growth rate of 8.0% from 2023 to 2030 to reach $46 Billion.
Cost-Effective Advertising
Digital signage is a cost-effective way to advertise your business. Unlike traditional print and broadcast advertising, it’s not only more efficient but also offers greater impact and reach.
Your restaurant digital signage can be a combination of outward facing to bring patrons into your restaurant and inward facing to increase sales and engagement of each patron who comes to your restaurant.
Outward-facing digital signage is designed to attract customers. It’s usually placed in high traffic areas like your restaurant’s front window. The goal is to get people in the door, so you can offer them the best experience possible!
Inward-facing digital signage is designed for your customers once they’re already inside your restaurant. It can be used for things like displaying specials, promoting new menu items, or highlighting upcoming events at your establishment.
Ways to Use Restaurant Digital Signage
Here are a few ways that you can use digital signage in your restaurant:
Digital Menu Boards
When you’re running a restaurant, it’s important to show your clients what you are offering. You want them to be able to see delicious pictures of your available dishes and thirst-enhancing pictures of your available drinks.
With a digital menu board, you not only show what’s available, you increase patron’s anticipation and increase food and drink sales.
Branding
Restaurant digital signage also helps you build your brand by displaying information about your restaurant, its history, your values, and what makes you unique.
Highlight what is special about your restaurant, such as local ingredients, organic, support for reducing waste, or your local community involvement.
Advertising
If you’re trying to draw in new customers, restaurant digital signage can advertise outside your restaurant.
You can also advertise internally to your existing customers to have them order more or come back more often.
For example, consider offering special fast lunch deals during busy times like lunchtime or dinner time when people might be looking for something quick and tasty. Or perhaps offer discounts on Mondays after work when people are tired from their day but still craving something satisfying! You can also offer time-limited promotions such as “buy one get one free.”
Events
One of the best ways to get people into your restaurant is by promoting upcoming events such as special holiday days (bring your date for Valentine’s Day or treat your mother for Mother’s Day) or events like live music or a crab “fest”. All it takes is a little imagination and creativity, and before you know it, you’ll be seeing more of those smiling faces at your place of business.
Specials
If there’s a special going on at your restaurant that day (or night), then display it on your digital sign so people know what time they need to come by! This will increase sales since people won’t have any excuse not to go out for dinner tonight!
Interactive Features
Interactive features are a great way to engage customers and encourage them to learn more about the restaurant. You can use QR codes and other interactive features that can help customers learn more about the restaurant, menu items, promotions and more.
Patrons can scan QR codes on your restaurant digital signage using their smartphones which can take them to:
- menu nutritional information
- more information about your restaurant
- contests they can enter
- social media feedback & reviews
- loyalty programs
- games
- And other interactive content that can help customers engage with the restaurant, stay longer and come back again.
Restaurant Digital Signage Software
We offer multiple options for restaurant digital signage software including:
- DataPoint: Show live data menu boards, news, weather, and create QR codes on the fly. For Windows-based players.
- SignageTube: Cloud-based digital signage that lets you create and schedule playlists of menu boards, advertising, and more.
- Split-Flap TV: Vintage style look and sound for digital menus, advertising, news, weather, and more.
Summary
Restaurant digital signage is a great way to attract new customers, increase sales and boost your brand. It’s also an excellent way to communicate with existing customers in a way that doesn’t feel like advertising or pushy sales tactics.
If you’re looking for ways to improve customer engagement at your restaurant or bar, digital signage may be just what you need!
Reach out if you would like help with your restaurant digital signage.
